Looking to join a real conversation about Lafayette? Get in touch. The Current is Lafayette’s first nonprofit newsroom, powered by Lafayette’s most engaged audience. Bring your big ideas to Lafayette’s best and brightest through live events, print publications, online reporting, newsletters and social media. The Current positions you as a local leader deeply invested in Lafayette.
Who We Reach
Engaged, Invested, Informed
- 7,000+ newsletter subscribers
- 50%+ open rate
- 45,000+ monthly active web users
- Over 1M monthly social impressions
- 95% of our audience votes
- 70% of our audience volunteers in the community
- 67% of our audience donates to a cause
Local Coverage
Engaging citizens in local government with real stories, events and our award-winning voter guide. We help our community be what it wants to be.
Children and Families
In partnership with local stakeholders, we brought you Lafayette’s first full-time health reporter. Now we’re expanding to cover the health of children and families here at home.
Local Events
Our flagship annual event celebrates Lafayette’s wavemakers – those unsung heroes making a difference whose work often goes unnoticed. Join host David Begnaud as we spotlight the people making Lafayette a better place to live, work and play.
We spotlight the people and places making Lafayette a better place to live, work and play.
Connecting 300 leaders and doers from mid-sized cities across America, this 2-day conference celebrates mid-sized city might. We’re bringing bright ideas to Lafayette, topping it off with a big festival weekend.
Advertising & Sponsorship Opportunities
- Newsletter Advertising – With an average open rate of 56%, our weekly newsletter features banner and in-text ads promoting your business or event.
- Print Advertising – The Current magazine is a gem, with 5,000 copies distributed throughout Lafayette highlighting the people and places that make us stand out from the crowd.
- Online Advertising – Our award-winning website offers excellent visibility and great click-thru rates for your banner ad.
- Sponsored Content – Your compelling narrative and imagery highlighted front and center on our home page.
- Social Media Advertising – On location at your location, we offer the opportunity to feature your product, event and/or people on our social media channels.
- Live Event Sponsorship – Put your best foot forward at Big Towns, Undercurrent Awards, Current In Design or one of our live journalism events.
- Special Project Partnership – We’re smart, scrappy and always game to try something new. Got an idea for a special project or partnership? Let’s talk.
We ❤️ our Advertisers & Sponsors
To learn more about advertising and sponsorship, review our media kit or discuss rates, please reach out! We look forward to working with you.
Contact Us
Johanna Divine
Managing Director
Christiaan Mader
Editor-in-Chief
Advertising Terms & Conditions
Deep South Today Advertising and Promotional Terms and Conditions
All advertising and promotional orders accepted by Deep South Today dba Verite News and/or Mississippi Today and/or The Current (hereafter “Deep South Today” or “Publisher”) are accepted subject to the terms and conditions set forth below (hereafter the “Agreement”). If there is any conflict between the terms and conditions of this Agreement and any insertion order or other documents provided by the advertiser or its agent, the terms and conditions of this Agreement shall govern. For the avoidance of doubt, submission of any advertising or promotional orders constitutes an acceptance of the terms and conditions of this Agreement. No preprinted or referenced terms or conditions in any insertion order, reservation orders, blanket contracts, instructions, or documents other than this Agreement will be binding on Deep South Today.
The parties agree as follows:
Use of the Deep South Today Trademarks and the names of Deep South Today Publications . The advertiser and its agency jointly and severally represent and warrant that they will not use the name(s) of any Deep South Today publication or of Deep South Today in any manner, including, without limitation, in promotional or informational material for the advertised product or service without the express written consent of Deep South Today in each instance.
Submission of Advertising Materials and Deep South Today Approvals
Deep South Today’s approval of the advertiser’s advertising and promotional materials will not imply a representation or belief that such materials comply with applicable law and will not have any effect on the advertiser’s representations and warranties or indemnification obligations hereunder.
Deep South Today reserves the right to accept or decline any advertisement, promotion, or sponsorship in its sole discretion.
Deep South Today reserves the right to adjust the website, layout, and content of any Deep South Today publication for any reason at any time.
Deep South Today may decline to accept advertising or promotion that it knows or believes to be misleading, inaccurate, fraudulent, or illegal, or that fails to comply, in Deep South Today’s sole discretion, with its standards of decency, taste or dignity.
Deep South Today may reject any advertising or promotion that blurs the distinction between news and advertising or promotional content in a manner that, in Deep South Today’s judgment, could confuse readers. To clearly distinguish advertisements and promotions from content, all advertisements and promotions with white backgrounds must include a border of contrasting color.
Please allow a minimum of 7 days for launch of any advertising or promotional materials. The advertiser and or agency must submit all such materials at least 7 business days prior to launch date to allow for proper scheduling and review. Holidays may require an extended period between submission and launch dates. The advertiser and/or agency must furnish all necessary copy, artwork, and components essential for advertising and promotion production by the applicable submission deadline.
Deep South Today reserves the right to reject or cancel any advertising or promotion, temporarily alter insertion days, decrease ad size, or suspend advertising or promotional publications, at any time and for any reason, including without limitation to limit the advertising or promotional pages in any edition, without liability, even though the advertisement or promotion was previously acknowledged or accepted.
Payment Terms
All advertising placements and promotional services are for cash in advance. Rates and restrictions are subject to change at any time, at the discretion of Deep South Today. The advertiser and its agency are jointly and severally liable to pay to Deep South Today’s publications the costs of advertising and promotions placed with Deep South Today’s publications in accordance with the terms and conditions set forth herein.
Limitation of Liability
Deep South Today shall not be held liable for failure to publish any advertisement or participate in any promotional activity, and it shall not be responsible for any damages resulting from non-publication or non-participation, any consequential, incidental, special, or indirect damages of any kind arising under or in connection with this Agreement or its publications or its participation in any promotional events or activities, or any other damages in excess of the fees actually paid to Deep South Today or its publications hereunder for the relevant advertisements or promotional activities during the six (6) months preceding the date the claim first arose.
The Publisher disclaims responsibility for any omission or errors in advertisements and promotions. No credit will be provided for such errors.
The advertiser and agency jointly and severally commit to defending and indemnifying Deep South Today against all liabilities and expenses, including judgments, attorney’s fees, and costs, arising from claims related to the contents of any published or displayed advertisements or promotions submitted by the advertiser or agency.
The advertiser and agency assume sole responsibility for all statements, endorsements, and other claims contained in the advertisements or promotions they submit for publication and commit to defending and indemnifying Deep South Today from liability, loss, or expense stemming from claims of libel, false advertising, unfair trade practices, unfair competition, trademark, copyright, or patent infringement, and privacy rights violations resulting from the publication of the advertisements and promotions they submit.
Additionally, the Publisher shall not be held liable for any damages of any kind, arising out of or resulting from any claim of a third party related to or arising out of the Publisher’s participation in any promotional events or activities, such as trade shows attended by Publisher, including any such claims arising from the Publisher’s negligence.
Force Majeure
All orders accepted under this Agreement are subject to acts of God, fires, strikes, accidents, and other occurrences beyond Publisher’s control (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing, or distributing Verite News’ publications and periodicals. Publisher will have no liability for any delay or failure resulting from the foregoing occurrences.
Agency
If insertion orders, reservation orders, blanket contracts, instructions or documents are executed on behalf of the advertiser by its agency, the agency represents and warrants that it has the authority to bind the advertiser to the terms of this Agreement and agrees to indemnify the Verite News from and against any and all claims, damages, losses, liabilities, costs and expenses, including reasonable attorneys’ fees arising out of any actual or alleged breach of the foregoing warranty.
General Provision
This Agreement represents the entire agreement between Deep South Today and the advertiser and replaces any prior agreement or proposed variation. This Agreement may be modified, altered, or amended only by mutual written agreement executed by Verite News and the advertiser or their respective designees. Nothing in this Agreement shall create an agency, partnership, or joint venture between Verite News and the advertiser or agency.
This Agreement will be governed by the laws of the state of Louisiana without regard to conflict of law statutes. If any portion of this Agreement is declared illegal, void or otherwise unenforceable by a court of competent jurisdiction, the remaining provisions will not be affected, but will remain in full force and effect.